Guideline: How to communicate research in three minutes
16.12.2020
Pitching means explaining an idea in a short and convincing way. It is the traditional means of film directors and start-ups to find investors. Scientists increasingly use pitching to communicate complex research to a broader audience. This guideline was developed by a science journalist and a communication coach.
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Key Messages
- Having a plan
- Constructing a pyramid
- Telling a story
- Having a good start
- Using your body language
- Pictures are secondary
- Filming
Sources
Author: Iris Staubesand, freelance science journalist
Contributions by: Kathrin Puhan, Communication coach
Contact: staubesand@gmx,ch
Downloads
PDF for download